Client: Kering
Project: 2020 vision & leadership engagement
Tags: vision, reporting, leadership engagement

Setting 2020 vision and engaging brand CEOs & creative directors

The challenge

Celebrate sustainability achievements and use them as a platform for driving growth in their portfolio brands.

What we did

Kering, the owner of brands including Gucci, Stella McCartney, and Saint Laurent, is a sustainability pioneer. They asked us to help them reflect on their achievements and use them for a platform for driving the sustainability agenda into brands.

Linked sustainability innovations to consumers to spark product innovation and build brand equity.
Devised a theme ‘Beyond Our Limits’ - that both celebrated success and showed the journey to come.
Design and content for a report to highlight achievements and describe the roadmap to goals that had not yet been met.
Content, messaging and communication strategy for a live event for CEOs and Creative Directors of the brands, including films, presentations and speeches for Kering’s Chairman and CEO and Chief Sustainability Officer.
2020 vision that powerfully connected the sustainability strategy to key portfolio brands.

Outcomes

Clear vision for creative directors and CEOs of each brand.

Kering has built upon its position as sustainability leader;
- Corporate Knights’ Global 100 index
- ‘The A List: The CDP Climate Performance Leadership Index 2014’
- Fast Company’s ‘World’s 50 Most Innovative Companies’