Putting sustainability at the heart of the business and its brands

Refine and enhance a category-leading strategy to create value for the business and drive brand innovation.

Pernod Ricard is the world’s second biggest wine and spirits business. Working with the Group Sustainability team, we refined and strengthened a new strategy. We then adapted the strategy for operating companies and worked with 10 of their biggest brands to use social and environmental issues as a platform for innovation and brand purpose.

• Enhanced the core pillars of the strategy with stretching ambitions, big goals and clear roadmaps.

• Business case to define a meaningful connection between sustainability issues and consumer insights.

• Stress-testing the new goals against competitors and external standards.

• Innovation and brand platforms for Pernod Ricard’s leading brands, including Jameson, Jacobs Creek and Perrier Jouet.

• Visual assets to bring the strategy to life to make it accessible and engaging to employees and external stakeholders with short, sharp narratives, films, templates and animations.

• All major operating companies with sustainability roadmaps against the 4 pillars.

• 8 global brands with an updated brand purpose, strategy or campaign based on the sustainability strategy.

• >70% employee awareness of the sustainability strategy within 4 months.