Client: Moody’s
Project: Strategy & messaging
Tags: leadership, vision, strategy

Putting Moody’s at the centre of the system-wide transformation of finance

 

The challenge

Define a market-leading, differentiating and highly ambitious focus for sustainability and ESG.

 

What we did

Climate risk is upending the financial system and fundamentally realigning the global economy. Moody’s has a central role in helping capital markets transform to seize the opportunities, meet the challenges, and accelerate system-wide change. We worked with the leaders of global communications, sustainability and ESG Solutions to articulate Moody’s focus, ambition and commitments.

  • Insight into market participants - including corporates, institutions and governments.

  • Series of workshops to explore Moody’s overall perspective, role, ambition levels, and commitments.

  • Benchmark against sustainability leaders - in and out of sector, ensuring strategy and messaging was ambitious and differentiated. 

  • Clear focus around ‘system level change’, which drove corporate communications and CEO messaging.

  • Harmonising strategies and approaches across the business; social impact, ESG Solutions and Sustainability.

 
People using a zebra crossing in a big city
 
 

Outcomes

  • Cross-company alignment, understanding and commitment to ‘one version of the truth’

  • Content and positioning for CEO and leadership messaging.

 

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