Client:
Moody’s
Project:
Strategy & messaging
Tags:
leadership, vision, strategy
Putting Moody’s at the centre of the system-wide transformation of finance
The challenge
Define a market-leading, differentiating and highly ambitious focus for sustainability and ESG.
What we did
Climate risk is upending the financial system and fundamentally realigning the global economy. Moody’s has a central role in helping capital markets transform to seize the opportunities, meet the challenges, and accelerate system-wide change. We worked with the leaders of global communications, sustainability and ESG Solutions to articulate Moody’s focus, ambition and commitments.
Insight into market participants - including corporates, institutions and governments.
Series of workshops to explore Moody’s overall perspective, role, ambition levels, and commitments.
Benchmark against sustainability leaders - in and out of sector, ensuring strategy and messaging was ambitious and differentiated.
Clear focus around ‘system level change’, which drove corporate communications and CEO messaging.
Harmonising strategies and approaches across the business; social impact, ESG Solutions and Sustainability.
Outcomes
Cross-company alignment, understanding and commitment to ‘one version of the truth’
Content and positioning for CEO and leadership messaging.