Client: Unilever
Project: Leadership positioning
Tags: leadership

Translating sustainability to all 4 divisions and 8 brands to inspire action

The challenge

Create an authentic and inspiring sustainability platform and narrative to amplify ‘sustainable living’ across the whole organisation.

What we did

Unilever’s Sustainable Living Plan is one of the world’s most sophisticated. ambitious and well-known sustainability plans. We were asked by the Presidents of all four categories to adapt the plan to their division and for a selection of key brands.

1:1 sessions with the divisional Presidents to uncover key business drivers, areas of positive impact and personal motivations.
Personalised narratives for each of the Presidents and the VPs of 8 global brands, aimed at internal and external audiences.
Deep dive into each division's strategy and heritage, as well as their business and sustainable living plan priorities.
A review of the most thought-provoking examples of sustainable innovation, in and out of category, to help inform the narratives.

Outcomes

The sustainable living approach was embraced by ~80% of colleagues and referred to as the new ‘business model’ for Unilever.
Consistent positioning of ‘sustainable living’ , including the commercial logic and desired societal impacts, across the 4 divisions.