Meeting the challenge of feeding 9 billion people in 2050

Establish a credible vision and position for BASF’s Agricultural Solutions division in feeding 9 billion people by 2050.

Feeding a world of 9 billion people, with a heating climate, water scarcity and pressure on land use presents one of the biggest challenges to humanity. We worked with the global leadership team of BASF  Agricultural Solutions to define their vision for nurturing a hungry planet. 

• One-to-one sessions with each of the Executive Committee to establish level of ambition and strategic priorities.

• ‘Ambition statement’ outlining the strategic direction the leadership would sign up to and individual ambition statements for each member of the Executive Committee.

• Personalised speeches and films for each Exec Committee member aimed at internal and external audiences. 

• Workshops for over 100 direct reports to transform the ambition statements into tangible actions.