Client: Kingfisher
Project: Activation & engagement
Tags: employee engagement, innovation

Engaging 80,000+ employees to make sustainability a £5 billion success story

The challenge

Make sustainability a priority across all functions of the business – driving sales and stimulating innovation.

What we did

We engaged Kingfisher’s operating companies, digital innovation, marketing and merchandising teams to bring their new sustainable growth plan to life.

Full range of communications assets including management briefing packs, ‘plan on a page’, an external stakeholder report, short films, animated GIFs and eLearning modules.
Compelling content and assets with a playful, engaging design identity.
Co-development of ‘customer problem statements’ for innovation teams to use in the product and service development.
Co-creation workshops with operating companies to generate ideas that would work in store for each country.
Identification of opportunities to embed sustainable choices in customer marketing, range selection, visual merchandising and product labelling.

Outcomes

Clear roadmap, action plans and content to embed the sustainability strategy at the core of the business.
Sales of sustainable products now generate £5 billion of the company’s £12 billion-plus annual sales.